Northstar Travel Group Expands Portfolio with Launch of Business Travel Show Asia Pacific in Singapore Next Year

Northstar Travel Group’s BTN Group announced the launch of the Business Travel Show Asia Pacific, scheduled to take place 16-17 April 2025 at the Sands Expo and Convention Centre at Marina Bay Sands, Singapore. This highly anticipated event comes on the heels of Northstar Meetings Group’s successful launch of The Meetings Show Asia Pacific which welcomed over 1,000 MICE industry professionals last month. Both shows, The Meetings Show Asia Pacific and Business Travel Show Asia Pacific, will be co-located in 2025 representing a major milestone for parent company Northstar Travel Group. Singapore’s vibrant business ecosystem complemented with its strong accessibility, focus on innovation and sustainability, made it a clear choice when determining where to co-locate the two shows.

“We are excited to launch another one of our market leading event brands in the Singapore and Asia Pacific market,” said Jason Young, CEO of Northstar Travel Group. “The Business Travel Show, following the successful recent launch of The Meetings Show, highlights our ability to connect buyers and sellers in the travel industry, strengthening relationships, and delivering exceptional value to our partners and attendees.”

With a format inspired by the 30-year success of the Business Travel Show Europe, the Business Travel Show Asia Pacific promises a blend of innovation, education, and networking opportunities. The largest gathering of business travel community in Singapore will see corporate travel professionals meet with suppliers at the forefront of the industry, learn about best practices and latest technology in educational sessions, and connect with colleagues and network. The show will also feature its unique hosted buyer programme, which brings pre-qualified budget-holding top-level decision-makers to the event to pre-schedule meetings with exhibitors. This programme is a key pillar of the show's ongoing success in Europe since 2012.

"We are thrilled about this opportunity as it marks a natural evolution and expansion of the Business Travel Show brand into the vibrant APAC region,” said Louis Magliaro, Executive Vice President/Group Publisher, The BTN Group. “The strength of corporate travel market in this region is undeniable, and we are eager to extend our current reach to connect with key industry players and foster new collaborations."

The Business Travel Show Asia Pacific and The Meeting Show Asia Pacific are supported by the Singapore Tourism Board.

“Singapore is pleased to welcome the Business Travel Show Asia Pacific in 2025. Northstar Travel Group’s decision to co-locate the two shows is a testament to Singapore’s excellent track record in hosting high quality events,” said Yap Chin Siang, Deputy Chief Executive, Singapore Tourism Board. “The support of event organisers such as Northstar Travel Group is key to help us further the vibrancy of Singapore’s MICE landscape, and underscores our ambition to be the World’s Best MICE City.”

Business Travel Show Asia Pacific joins Northstar’s portfolio of signature APAC events including Hotel Investment Conference Asia Pacific (HICAP) on 28-30 August 2024, WiT Singapore on 14-16 October 2024, and CruiseWorld Asia in October 2024.