BTN Academy: Structuring a managed travel programme

This session provides a comprehensive guide to structuring a managed travel programme within the unique context of the APAC region. Attendees will gain insights into identifying key stakeholders and setting strategic goals that align with both organisational culture and regional considerations. The session will explore how global travel programmes can be tailored to APAC’s diverse landscape, addressing variations in regulatory requirements, traveller expectations, and market infrastructure. The session also offers an overview of adaptable travel programme types, ensuring scalability to meet organizational priorities across different markets within a global framework.