table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";}tr {mso-height-source:auto;}col {mso-width-source:auto;}td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:11.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; text-align:general; vertical-align:bottom; border:none; white-space:nowrap; mso-rotate:0;}.xl74 {color:red; text-align:left; vertical-align:top; white-space:normal;}Siew Hoon has covered the Asia Pacific travel industry for decades, launching key media titles and founding WiT (Web in Travel) in 2005 to explore the intersection of travel and technology. Under her leadership, WiT expanded to Malaysia, Japan, South Korea, the Middle East, Europe, and Africa. Following Northstar Travel Group's acquisition in 2014, she launched Travel Weekly Asia and M&C Asia. Recognized as Tourism Entrepreneur of the Year by the Singapore Tourism Board in 2014, she pioneered hybrid travel conferences with WiT Singapore in 2020, setting a new standard for industry events.